In this ebook, author Lawton W. Howell, Sr., identifies the six marketing strategies that most practitioners commonly overlook and how to not only understand them, but how to implement tactics to adopt each one so that you can totally dominate your marketplace. Strategy 1: You must have a marketing plan. A Six Step Plan that you can do in one day! Strategy 2: You must differentiate Yourself from the Competition. How to create your extraordinary value statement. Strategy 3; Implement a systematic word-of-mouth marketing system. How to capture referrals from patients and from other centers of influences. Strategy 4: Communicate and market to your current patients. How to increase your Patient Visit Average by getting patients to return for more services. Strategy 5: Make money with OPC. How to create marketing alliances that will drive new patients to your office. Strategy 6: You are in the business of marketing your brand of chiropractic. How to become a master of marketing. You should read this ebook if you wake every morning raring to build your business and not just grow a practice. Implement and execute each of these strategies and you can double, triple or even quadruple your business in the next 12 months and totally dominate your marketplace.